Michèle Shah


Hello and welcome to my re-designed webpage which will enable you to follow my various activities and events through the ever expanding social network.

Michèle Shah is a marketing consultant, and a wine critic based in Italy for over 30 years, specialized in promoting Italian wines and ‘Food‘ to export markets

Michèle Shah SRL is the originator of the innovative B2B formula registered under Speedtasting®. Since 2002 she has been consulting to the Italian wine trade, selecting international wine buyers and organising tasting events and workshops held at Italian trade events, such as Vinitaly Italy’s most important wine trade show; Winett in Venice, Maremmawineshire and Porto Cervo Wine Festival; aimed at presenting Italian wines and their producing regions to international wine importers and buyers. For over ten years Michèle Shah has been organizing on behalf of Italy’s regional consorzio’s, wine tastings, seminars and educationals on Italian wine and its regions of production for international press and international wine buyers.

Michèle Shah collaborates with a team of consultants engaged in developing Italy’s wine export programmes and promotional events outside Italy ’Internazionalizzazione’ OCM programmeswhich focus on opening new export channels for Italian wines. Michele Shah SRL together with overseas PR partners has organized wine events in:  London, Oslo, Copenhagen, Stockholm, Warsaw, Hong Kong, San Paolo, Moscow, Delhi and Mumbai.

Michele Shah SRL’s principle  clients include a number of Italy’s Regional Consortiums, such as Isonzo Friuli, Brunello di Montalcino, Prosecco di Conegliano e Valdobbiadene, and Sicily’s Regional office – IRVO (Istituto Regionale Vini e Oli) in Sicily, Consorzio i Vini del Piemonte, Porto Cervo Wine Festival, Consorzio Vini del Trentino, Confagricoltura Piemonte, Colli Vicentini, Berici, Gambellara, Colli Euganei, Soave, Prosecco DOC, San Gimignano, Marchet – Marche, Consozi del Lambrusco, Emilia Romagna, Confimiimpresa.

Michele Shah SRL’s has recently started courses to assist wineries and producers to communicate better with ‘English for Wineries’ and a course on how to communicate better in English; ‘the importance of communication and how to approach international markets and the difference between international markets. Michele Shah SRL also offer consultancy to wineries and Consorzios on creating their personal newsletter.

Michele Shah SRL plans and organises Exceptional Wine Tours:  By combining years of experience, knowledge and contacts made during her career, Michele Shah is able to offer you the unique guided trip to Italy’s top vineyards and wineries, meeting some of the region’s premium producers, dining at Italy’s most sought after restaurants with world-renown Chefs, staying in Relais accommodation.  Combine this with the addition of a more personal, colourful, cultural and genuine experience, will give the right balance to an enjoyable, unique and unforgettable experience!

Recently I have completed two wine-food-culture trips for Singapore clients (groups of 12-14) to Tuscany and Piemonte and Liguria and these have proven very successful.

Her writing experience includes: winespectator.com, decanter.com, wine-business-international.com, sanpellegrino.com and monthly columns for winenews.it as well as feature articles written for specialist papers and magazines, including: Wine Business International, Wine Spectator, Decanter, Corriere Vinicolo, Sommelier India, Wine & Spirit, ONL, Wine International, Harpers, Wine & Spirit International, Vini, San Pellegrino, Slowfood, Bibenda, Wino Magazyn (Poland), Der Feinschmecker – Wein Gourmet , Le Connoisseur – Fine wine in Porto Rico, Czas Wina and Oberoi Group Magazine-Asia.

Currently Michèle Shah writes as Italy correspondent for:

Meininger’s Wine Business International – trade magazine

Decanter (occasional)

Sommelier India -India’s top consumer magazine (occasional)

Czas Wina – Poland – consumer and trade magazine (occasional)

On this website you will find an update of Michèle Shah’s activities, writing, consultancies and working experience.

Please note that this website is completely independent. Any mention or recommendation is purely through personal choice for reasons of merit and interest. All articles and photographs are protected by copyright and may not be reproduced in whole or in part without prior permission. Copyright © 2016 Michèle Shah

 

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MICHÈLE SHAH SRL

Marketing Strategies Italian Wines
Loc. Paterna 104,
52028 Terranuova Bracciolini
Arezzo, Italy

mobile: +39 349 8451452
e-mail: micheleshah@gmail.com

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