Michèle Shah

Hello and welcome to my webpage which will enable you to follow my various activities and events through the ever expanding social network.

Michèle Shah is a marketing consultantwine critic, travel writer based in Italy for over 30 years, specialised in promoting Italian wines and occasionally Food to international export markets

Michèle Shah SRL is the originator of the innovative B2B formula registered under Speedtasting®. And now during Covid the Virtual Zoom formula of Speedtasting® on-line live between producers and importers with simultaneous tasting and follow up individual meetings and monitored feedback for 6 months. 

Since 2002 she has been consulting to the Italian wine trade, selecting international wine buyers and organising tasting events and workshops held at Italian trade events, such as  Promos Italia and Grandi Langhe Event aimed at presenting Italian wines and their producing regions to international wine importers, international press, opinion leaders, influencers, MW’s and student MWs (from Institute of Master’s of wine) & sommeliers. For over 20 years Michèle Shah has been organizing on behalf of Italy’s regional consorzio’s, wine tastings, seminars and educationals on Italian wine and its regions of production for international press and international wine buyers.  

Michèle Shah collaborates with a team of consultants engaged in developing Italy’s wine export programmes and promotional events outside Italy ’Internazionalizzazione’ OCM programmes which focus on opening new export channels for Italian wines. Michele Shah SRL together with overseas PR partners has organized wine events in:  London, Oslo, Copenhagen, Stockholm, Warsaw, Hong Kong, San Paolo, Moscow, Delhi and Mumbai and more recently the Baltic states.

Michele Shah SRL’s principle clients include a number of Italy’s Regional Consortiums, such as Prosecco Superiore docg Conegliano e Valdobbiadene, Brunello di Montalcino, Consorzio i Vini del Piemonte, Consorzio Tutela Barolo Barbaresco Alba Langhe e Roero, Abruzzo – Consorzio Colline Teramane, I Vini d’Abruzzo, Porto Cervo Wine Festival, Consorzio Vini del Trentino, Confagricoltura Piemonte, Colli Vicentini, Berici, Gambellara, Colli Euganei, Soave, Prosecco DOC, San Gimignano, Marchet – Marche, Consozi del Lambrusco, Emilia Romagna, Confimiimpresa, Laore – Regione Sardegna, Consorzio di Tutela Sagrantino, Isonzo Friuli, Consorzio Chianti Classico and Sicily’s Regional office – IRVO (Istituto Regionale Vini e Oli) where she was responsible planning Sicily’s international events programme for the promotion of Sicilian wines 2010 – 2014.

For over 15 years Michele Shah SRL sourced importers for Vinitaly’s B2B programme.

Michele Shah SRL offers training/courses to Consorzios on International markets and individual consultancy to wineries on export markets.  How to approach international markets and the difference between international markets. 

Ambassador Italy to Green Wine Future 2022 www.greenwinefuture.com

Ambassador to Old Vine Conference 2021/2022  www.oldvines.org

Committee member to the Circle of Wine Writers CWW a prestigious press association based in UK with international standing.  www.circleofwinewriters.org

Member of the Porto Protocol Climate talks  – www.portoprotocol.com/climate-talks

On this website you will find an update of Michèle Shah’s activities, writing, consultancies and working experience.

Michele Shah Travel plans and organises Exceptional Wine Tours:  By combining years of experience, knowledge and contacts made during her career, Michele Shah is able to offer you the unique guided trip to Italy’s top vineyards and wineries, meeting some of the region’s premium producers, dining at Italy’s most sought after restaurants with world-renown Chefs, staying in Relais accommodation.  Combine this with the addition of a more personal, colourful, cultural and genuine experience, will give the right balance to an enjoyable, unique and unforgettable experience!

Check out www.micheleshahtravel.com to see the trips organised for clients (groups of 12-14) to Tuscany, Piemonte and Liguria Veneto & the Dolomites and Sicily & Etna.  The project is growing!

Her writing experience includes: winespectator.com, decanter.com, wine-business-international.com, sanpellegrino.com and monthly columns for winenews.it as well as feature articles written for specialist papers and magazines, including: Wine Business International, Wine Spectator, Decanter, Corriere Vinicolo, Sommelier India, Wine & Spirit, ONL, Wine International, Harpers, Wine & Spirit International, Vini, San Pellegrino, Slowfood, Bibenda, Wino Magazyn (Poland), Der Feinschmecker – Wein Gourmet , Le Connoisseur – Fine wine in Porto Rico, Czas Wina and Oberoi Group Magazine-Asia.

Michèle Shah contributes occasionally to:

Meininger’s Wine Business International – trade magazine


The Buyer

Goda Italien.se

Sommelier India -India’s top consumer & trade magazine 

Czas Wina – Poland – consumer and trade magazine 

Travel Curious Often    www.travelcuriousoften.com

On this website you will find an update of Michèle Shah’s activities, writing, consultancies and working experience.

Please note that this website is completely independent. Any mention or recommendation is purely through personal choice for reasons of merit and interest. All articles and photographs are protected by copyright and may not be reproduced in whole or in part without prior permission. Copyright © 2022 Michèle Shah


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Marketing Strategies Italian Wines
Loc. Paterna 104,
52028 Terranuova Bracciolini
Arezzo, Italy

mobile: +39 349 8451452
e-mail: micheleshah@gmail.com


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