Michèle Shah has been leading professional trade focused wine tours and organizing BtoB trade workshops in collaboration with Italy’s Regional Associations and Consortiums in Italy (with an increasing crescendo of destinations) since year 2000.

Currently Michèle Shah acts as external consultant to a number of consortiums and regions, including the region of Sicily as their consultant for their  international events programme in Sicily and taking Sicilian producers to showcase their wine sin foreign markets during the course of 2010 – 2014

Michèle Shah SRL runs a number of  professional B2B workshops under the registered SPEEDTASTING® trade mark, focusing on regional wines in collaboration with regional bodies, groups of producers and wine grower’s associations.

In the ‘INCOMING’ programmes, the groups are kept purposefully small and the itineraries are very focused with general tastings of the wines and grape varietals of the area as well as winery visits to historic and emerging producers. Attention is also given to the ‘territory’ – its cultural identity and its culinary traditions.

Extreme effort is placed on the organizational aspects: eg logistics and punctuality, to enable programming a number of tasting and visits within a specific time frame. Preference is given to informal dinners in typical local restaurants or with wine producers.

While most Educationals are in the final stages of approval/confirmation, they are all listed in order to facilitate participants’ planning. Selection of participants is subject to the approval of the sponsoring association consortium/producer association.

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Marketing Strategies Italian Wines
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Arezzo, Italy

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