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MICHÈLE SHAH SRL
MICHÈLE SHAH SRL
Marketing Strategies Italian Wines
MICHELE SHAH PROFILE
Marketing Strategies Italian Wines
Hello and welcome to my updated web page, which will allow you to follow my varied activities and events through the ever-expanding social network.
Michèle Shah is a marketing consultant, wine critic and journalist based in Italy for over 30 years, specialised in promoting Italian wines and occasionally Food Events to international export markets.
Michèle Shah SRL is the founder of the innovative B2B formula registered under Speedtasting®. During the last three years a Virtual Zoom formula of Speedtasting® has been set up on-line, live between producers and importers with simultaneous tasting and follow up individual meetings followed by a monitored feedback for 6 months.
Since 2002 Michèle Shah has been consulting to the Italian wine trade, selecting international wine buyers and organising tasting events and workshops held at Italian trade events, such as Vinitaly, Promos Italia and Grandi Langhe Event aimed at presenting Italian wines and their producing regions to international wine importers, international press, opinion leaders, influencers, MW’s and student MWs (from Institute of Master’s of wine) & sommeliers.
For over 20 years Michèle Shah has been organizing on behalf of Italy’s regional consorzios’, wine tastings, seminars and educationals on Italian wine and its regions of production for international press and international wine buyers.
Michèle Shah collaborates with a team of consultants engaged in developing Italy’s wine export programmes and promotional events outside Italy ’Internazionalizzazione’ OCM programmes which focus on opening new export channels for Italian wines. Michele Shah SRL together with overseas PR partners has organized wine events in: London, Oslo, Copenhagen, Stockholm, Warsaw, Hong Kong, San Paolo, Moscow, Delhi and Mumbai and more recently the Baltic states.
Hello and welcome to my updated web page, which will allow you to follow my varied activities and events through the ever-expanding social network.
Michèle Shah is a marketing consultant, wine critic and journalist based in Italy for over 30 years, specialised in promoting Italian wines and occasionally Food Events to international export markets.
Michèle Shah SRL is the founder of the innovative B2B formula registered under Speedtasting®. During the last three years a Virtual Zoom formula of Speedtasting® has been set up on-line, live between producers and importers with simultaneous tasting and follow up individual meetings followed by a monitored feedback for 6 months.
Since 2002 Michèle Shah has been consulting to the Italian wine trade, selecting international wine buyers and organising tasting events and workshops held at Italian trade events, such as Vinitaly, Promos Italia and Grandi Langhe Event aimed at presenting Italian wines and their producing regions to international wine importers, international press, opinion leaders, influencers, MW’s and student MWs (from Institute of Master’s of wine) & sommeliers.
For over 20 years Michèle Shah has been organizing on behalf of Italy’s regional consorzios’, wine tastings, seminars and educationals on Italian wine and its regions of production for international press and international wine buyers.
Michèle Shah collaborates with a team of consultants engaged in developing Italy’s wine export programmes and promotional events outside Italy ’Internazionalizzazione’ OCM programmes which focus on opening new export channels for Italian wines. Michele Shah SRL together with overseas PR partners has organized wine events in: London, Oslo, Copenhagen, Stockholm, Warsaw, Hong Kong, San Paolo, Moscow, Delhi and Mumbai and more recently the Baltic states.
Michele Shah SRL’s principle clients include a number of Italy’s Regional Consortiums, such as Prosecco Superiore docg Conegliano e Valdobbiadene, Brunello di Montalcino, Consorzio i Vini del Piemonte, Consorzio Tutela Barolo Barbaresco Alba Langhe e Roero, Abruzzo – Consorzio Colline Teramane, I Vini d’Abruzzo, Porto Cervo Wine Festival, Consorzio Vini del Trentino, Confagricoltura Piemonte, Colli Vicentini, Berici, Gambellara, Colli Euganei, Soave, Prosecco DOC, San Gimignano, Marchet – Marche, Consozi del Lambrusco, Emilia Romagna, Confimiimpresa, Laore – Regione Sardegna, Consorzio di Tutela Sagrantino, Isonzo Friuli, Consorzio Chianti Classico and Sicily’s Regional office – IRVO (Istituto Regionale Vini e Oli) where she was responsible for planning Sicily’s international events programme for the promotion of Sicilian wines 2010 – 2014.
For over 15 years Michele Shah SRL sourced importers for Vinitaly’s B2B programme.
Michele Shah SRL’s principle clients include a number of Italy’s Regional Consortiums, such as Prosecco Superiore docg Conegliano e Valdobbiadene, Brunello di Montalcino, Consorzio i Vini del Piemonte, Consorzio Tutela Barolo Barbaresco Alba Langhe e Roero, Abruzzo – Consorzio Colline Teramane, I Vini d’Abruzzo, Porto Cervo Wine Festival, Consorzio Vini del Trentino, Confagricoltura Piemonte, Colli Vicentini, Berici, Gambellara, Colli Euganei, Soave, Prosecco DOC, San Gimignano, Marchet – Marche, Consozi del Lambrusco, Emilia Romagna, Confimiimpresa, Laore – Regione Sardegna, Consorzio di Tutela Sagrantino, Isonzo Friuli, Consorzio Chianti Classico and Sicily’s Regional office – IRVO (Istituto Regionale Vini e Oli) where she was responsible for planning Sicily’s international events programme for the promotion of Sicilian wines 2010 – 2014.
For over 15 years Michele Shah SRL sourced importers for Vinitaly’s B2B programme.
- Michele Shah SRL offers training/courses to Consorzios on International markets and individual consultancy to wineries on export markets. How to approach international markets and the difference between international markets. Ambassador Italy to Green Wine Future 2022 www.greenwinefuture.com Ambassador to Old Vine Conference 2021/2022 www.oldvines.org Committee member to the Circle of Wine Writers CWW a prestigious press association based in UK with international standing. www.circleofwinewriters.org Member of the Porto Protocol Climate talks – www.portoprotocol.com/climate-talks On this website you will find an update of Michèle Shah’s activities, writing, consultancies and working experience. Michele Shah Travel plans and organises Exceptional Wine Tours: By combining years of experience, knowledge and contacts made during her career, Michele Shah is able to offer you the unique guided trip to Italy’s top vineyards and wineries, meeting some of the region’s premium producers, dining at Italy’s most sought after restaurants with world-renown Chefs, staying in Relais accommodation. Combine this with the addition of a more personal, colourful, cultural and genuine experience, will give the right balance to an enjoyable, unique and unforgettable experience! Click Here to see the trips organised for clients (groups of 12-14) to Tuscany, Piemonte and Liguria Veneto & the Dolomites and Sicily & Etna. The project is growing! Her writing experience includes: winespectator.com, decanter.com, wine-business-international.com, sanpellegrino.com and monthly columns for winenews.it as well as feature articles written for specialist papers and magazines, including: Wine Business International, Wine Spectator, Decanter, Corriere Vinicolo, Sommelier India, Wine & Spirit, ONL, Wine International, Harpers, Wine & Spirit International, Vini, San Pellegrino, Slowfood, Bibenda, Wino Magazyn (Poland), Der Feinschmecker – Wein Gourmet , Le Connoisseur – Fine wine in Porto Rico, Czas Wina and Oberoi Group Magazine-Asia.
Michèle Shah contributes occasionally to:
Meininger’s Wine Business International – trade magazine
Harpers
The Buyer
Goda Italien.se
Sommelier India -India’s top consumer & trade magazine
Czas Wina – Poland – consumer and trade magazine
Travel Curious Often www.travelcuriousoften.com
On this website you will find an update of Michèle Shah’s activities, writing, consultancies and working experience.
Please note that this website is completely independent. Any mention or recommendation is purely through personal choice for reasons of merit and interest. All articles and photographs are protected by copyright and may not be reproduced in whole or in part without prior permission. Copyright © 2022 Michèle Shah
SPEEDTASTING®
SPEEDTASTING® is the brand name for professional B2B trade events organized by Michèle Shah and her team.
Michèle Shah has more than 20 years of experience in organizing B2B and the Speedtasting® events are directed at groups of producers, consortia and chambers of commerce to expand and promote the export of Italian wine to the global ‘TRADE’ sector.
Events can be organized in-person or digitally via zoom.
Export consultant for individual wineries, national trade events and exhibitions
MICHELE SHAH HAS OVER 20 YEARS OF EXPERIENCE IN THE PROMOTION OF ITALIAN WINES AND COLLABORATING WITH SINGLE PRODUCERS AS WELL AS INTERNATIONAL PROGRAMMES FOR ITALY’S REGIONAL CONSORTIA
PRESS & STUDY TOURS
MICHELE SHAH HAS COLLABORATED WITH MANY ASSOCIATIONS AND CONSORTIA ORGANISING PRESS TRIPS FOR TRADE, WINE CRITIS, INFLUENCERS AND STUDY TOURS FOR STUDENT MASTERS OF WINE (IMW) AND CWW – CIRCLE OF WINE WRITERS – AWE – ASSOCIATION OF WINE EDUCATORS
WINE SECTOR JOURNALIST
MICHELE SHAH HAS IN DEPTH EXPERIENCE OF OVER 20 YEARS OF WRITING FOR AND COLLABORATING WITH SOME OF THE MOST IMPORTANT PUBLICATIONS IN THE WINE SECTOR, INCLUDING WINE SPECTATOR, DECANTER, MEININGER’S WINE BUSINESS INTERNATIONAL, CORRIERE VINICOLO AS WELL AS OTHER PUBLICATIONS
WINE CRITIC
MICHELE SHAH HAS PARTICIPATED IN MANY REGIONAL ANTEPRIME TASTINGS AND PRESS EVENTS IN ITALY AS WELL AS INTERNATIONAL PRESS TRIPS
INTERNATIONAL WINE JUDGE
MICHELE SHAH IS INVITED TO PARTICIPATE IN A NUMBER OF INTERNATIONAL WINE COMPETITIONS AND HAS PAERTICIPATED IN DECANTER WORLD WINE AWARDS, MEININGER’S, IWC, IWSC AND MICHELANGELO AWARDS AS WELL AS OTHER COMPETITIONS IN ISRAEL, FRANCE, SPAIN AND POLAND
EXCEPTIONAL TAILORED WINE TOURS
MICHELE SHAH ORGANIZES SMALL GROUP TRAVEL IN ITALY FOR WINELOVERS AND TRADE EXPERTS. THESE ARE TAILOR MADE AND PROFESSIONALLY MANAGED WITH QUYALIFIED GUIDED TOURS, WINE PAIRING AND VISITS TO PREMIUMN & ICONIC ESTATES, AS WELL AS EXPLORING THE CULTURE AND TRADITIONS OF THE REGION
Old Vine Conference Italy Ambassador
MICHELE SHAH IS ITALY’S AMBASSADOR TO THE OLD VINE CONFERENCE WITH THE AIM TO SAFEGUARD THE CULTURAL HERITAGE AND ENSURE HEALTHY OLD VINEYARDS A VALUED AND ENDURING PLACE WITHIN THE COMMERCIAL REALITIES OF THE GLOBAL WINE INDUSTRY
Export consultant for individual wineries, national trade events and exhibitions
MICHELE SHAH HAS OVER 20 YEARS OF EXPERIENCE IN THE PROMOTION OF ITALIAN WINES AND COLLABORATING WITH SINGLE PRODUCERS AS WELL AS INTERNATIONAL PROGRAMMES FOR ITALY’S REGIONAL CONSORTIA
PRESS & STUDY TOURS
MICHELE SHAH HAS COLLABORATED WITH MANY ASSOCIATIONS AND CONSORTIA ORGANISING PRESS TRIPS FOR TRADE, WINE CRITIS, INFLUENCERS AND STUDY TOURS FOR STUDENT MASTERS OF WINE (IMW) AND CWW – CIRCLE OF WINE WRITERS – AWE – ASSOCIATION OF WINE EDUCATORS
WINE SECTOR JOURNALIST
MICHELE SHAH HAS IN DEPTH EXPERIENCE OF OVER 20 YEARS OF WRITING FOR AND COLLABORATING WITH SOME OF THE MOST IMPORTANT PUBLICATIONS IN THE WINE SECTOR, INCLUDING WINE SPECTATOR, DECANTER, MEININGER’S WINE BUSINESS INTERNATIONAL, CORRIERE VINICOLO AS WELL AS OTHER PUBLICATIONS
WINE CRITIC
MICHELE SHAH HAS PARTICIPATED IN MANY REGIONAL ANTEPRIME TASTINGS AND PRESS EVENTS IN ITALY AS WELL AS INTERNATIONAL PRESS TRIPS
INTERNATIONAL WINE JUDGE
MICHELE SHAH IS INVITED TO PARTICIPATE IN A NUMBER OF INTERNATIONAL WINE COMPETITIONS AND HAS PAERTICIPATED IN DECANTER WORLD WINE AWARDS, MEININGER’S, IWC, IWSC AND MICHELANGELO AWARDS AS WELL AS OTHER COMPETITIONS IN ISRAEL, FRANCE, SPAIN AND POLAND
EXCEPTIONAL TAILORED WINE TOURS
MICHELE SHAH ORGANIZES SMALL GROUP TRAVEL IN ITALY FOR WINELOVERS AND TRADE EXPERTS. THESE ARE TAILOR MADE AND PROFESSIONALLY MANAGED WITH QUYALIFIED GUIDED TOURS, WINE PAIRING AND VISITS TO PREMIUMN & ICONIC ESTATES, AS WELL AS EXPLORING THE CULTURE AND TRADITIONS OF THE REGION
Old Vine Conference Italy Ambassador
MICHELE SHAH IS ITALY’S AMBASSADOR TO THE OLD VINE CONFERENCE WITH THE AIM TO SAFEGUARD THE CULTURAL HERITAGE AND ENSURE HEALTHY OLD VINEYARDS A VALUED AND ENDURING PLACE WITHIN THE COMMERCIAL REALITIES OF THE GLOBAL WINE INDUSTRY
